North Carolina Conservation Network’s Logo

It was apparent that the staff of NCCN did not like their logo. They hardly used it, it did not translate well when printed small or on social media, and apparently the tree is not native to North Carolina. I was inspired by the book, “Logo Modernism” by Jens Muller, and wanted to create a new logo that was clean, bold, and would hold value in future years.

It was important to me that the new logo had meaning behind it. The old logo had a lot of unnecessary lines that really had no significance. Also, NCCN encompasses a whole lot more than just trees. Some of biggest issues that NCCN focuses on involve clean air and water. I wanted the logo to be a lot more than just a tree.

I decided to ditch the idea of the logo representing a tree realistically. In my opinion, a realistic tree is difficult to maintain flexibility because of the details of branches and leaves. Also, I wanted to avoid the problem of creating a non-native North Carolinian tree.

Color was also a major decision. I wanted to stay away from blues and reds because of political affiliations, other people wanted to stay away from green because of the environmental cliché. I felt an orange hue would be fitting; it is natural (perhaps like a sunset), warm, and optimistic.

A big challenge was the length of the organization’s name. I couldn’t do anything flashy because of the the amount of characters rendered it unreadable. I resorted to keeping the type minimal. I slightly curved the edges of the type to match the curvature of the logo. Also, the thickness of the type is the same as the line width of the logo.

Old Logo


New Logo